Backlinking
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Backlinks
At Ceemi Agency in San Diego, CA we offer an expert-guided backlinking system that increases your domain authority score which improves your search engine rankings.
What is a Backlink, and Why Are They Important?

Reflect back on your grade school days when essay writing was a common task. Remember quoting specific books or articles to support your arguments? Each time you did this, you had to cite the source in your bibliography, giving due credit to the origin.
Now, think of backlinks as the online version of those citations. When a website incorporates a backlink, it’s essentially crediting and acknowledging the linked site, enhancing the “legitimacy” of that site. In the realm of SEO, this legitimacy is termed “Domain Authority.” The accumulation of backlinks contributes to Google perceiving a site as more “legitimate” (boosting Domain Authority), consequently elevating its position in Google searches.
Seems straightforward, doesn’t it? Yet, the question arises: How do you acquire backlinks? Can you simply plaster your site’s URL on every website in the hope of boosting Domain Authority? Not quite.
Google values organic patterns. Obtaining 2,000 backlinks in one month and none the next will raise suspicions, as the sudden appearance across numerous websites seems implausible. Conversely, consistently securing exactly 30 backlinks each month may also trigger red flags. Varying the number of new backlinks from month to month signals to Google that you’re genuinely earning these links rather than employing automated methods.
Relevance is another factor Google scrutinizes regarding your backlinks. If you’re a plumber placing your link on a cookie recipe site, Google might question the fit and potentially demote your ranking, suspecting an issue with your site. So, what types of backlinks exist?
Ways to Create Backlinks
Directory Listings
The most common and easiest backlinks to get – directory listings make sure that your business’s information (web address, phone number, and physical address) is consistent across all online directories. A few directories people use include Yelp, Google, Bing, Yahoo, Google Maps, etc. There are over 2,000 online directories and they are growing daily. The key here is to get your site on as many as possible while making sure that they all say the exact same thing. If they are different from directory to directory, then your ranking can go down because the discrepancies may reduce your business’s perceived legitimacy.
The backlinks we offer our clients fall under this category.
Guest Posting
This means you write or publish an article on someone else’s blog. In the credits section, you and your site would receive credit. This is a great way to get your name out. It does involve a lot of networking and can be time consuming. Typically, if bloggers allow guest posting, they will do it for sites that have similar rankings when it comes to Domain Authority.
Podcasts
Another way to get a backlink is to become an expert in your industry and get yourself interviewed.
Let’s say you are a chiropractor. All you have to do is search for podcasts that relate to your field of expertise. Reach out to the owners of the podcast and ask if they can use you in an episode as an expert. Give them topics and ideas on what to talk about. Podcasts are constantly looking for new content. By doing this you will receive credit for the interview, which usually involves a site link on the podcast site, thus creating a backlink.
Blog Quotes & Shoutouts
If you become a source for bloggers, writers, and news outlets, you can get more backlinks to your site. Have you ever noticed sometimes when reading an article online some words may have a blue line under them? This is usually clickable and qualifies as a backlink. If you click the one here, it’ll take you to our homepage.
Impact of Backlinks
Traditionally, backlinks are meant to improve SEO, but there are times a backlink can be used incorrectly and hurt you rather than help. What used to be an easy process of more backlinks automatically leading to higher ranking on search engines, has been replaced with an algorithm which tests for the quality and relevance of each backlink. Here are some ways backlinks can both positively and negatively affect your website’s rank.
Positive Impact
Sites with domain authority
Sites with topical authority
Popular sites
Relevant links
Links with high ranking
Other Links
Negative Impact
Unrelated sources
Untrusted sources
Purchased links
Broken or dead links
Link exchanges
Link networks
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