Geo-Targeting
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Multi-Location Geo-Targeting
At Ceemi Agency in San Diego, CA our geo-targeting marketing techniques, we can streamline and optimize the content that visitors see when they explore your website. We identify the geo-targeting location of a website visitor and then deliver relevant content based on that location.
This allows you to connect with consumers and provide content that they deem valuable.
To grasp how this works, you must first understand how Google works.
Imagine you’re seeking a plumber. If you input a specific query like “plumber near me,” Google strives to yield results in close proximity to your location. How does it achieve this? Google tracks your IP address’s location and retrieves results corresponding to the city linked with your device’s IP address.
While Google employs this method to offer users the most relevant outcomes, it presents an opportunity for businesses. Appearing in search results for a city they serve, even if not physically located there, can be advantageous. Many marketing agencies charge substantial fees (ranging from $500 to $900) per month for EACH city to optimize your business’s visibility in search results across multiple cities.
In an effort to economize, many business owners opt for strategies that cater to broad keywords in SEO rather than focusing on local SEO. However, prioritizing local SEO proves more effective in attracting relevant traffic to your website and is easier to rank for due to lower competition.
Content changes based on geographic location
So how does this relate to Multi-Locational Geo- Targeting?
Geo-targeting involves the creation of CLONED sites. Essentially, we replicate the main site entirely, swapping out the location text from, for instance, “San Diego, CA” to “Huntington Beach, CA.”
This approach enables your site to ascend in rankings across the surrounding cities you serve. Traditionally, this process is expensive, but our technology allows us to effortlessly clone dozens or even hundreds of sites with a simple click. A tech-savvy IT person versed in SEO might raise concerns about creating duplicate content and potential Google penalties.
In this case, the answer is no. Google penalizes the creation of multiple sites aiming to dominate the same searches. For instance, if you owned bestplumbers.com and also acquired evenbetterplumbers.com, duplicating the same site across both domains to secure multiple positions in a single Google search result would be frowned upon. This practice is deemed poor practices by Google.
Why are we so amazing at geo-targeting?
First, we are one of the few companies that do geo-targeting. In addition, unlike most companies, we don’t charge crazy amounts of money for this service. Our Bronze Package, which is the most affordable, already includes 5 cities for your business to target!
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