Local SEO Management

Paid Search (PPC):

While not technically “Local SEO”, Pay-Per-Click (PPC) is a “fast-pass” to being positioned at the top of the SERP. As you might guess, it costs money and time to be successful with PPC, which you can learn about it. Long story short, you are bidding for the rights to a top position on the search results page for your chosen keywords, and you pay each time your ad is clicked.

Local Search:

Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. Search results are prioritized by physical proximity to their users. Google gives priority to results that have a brick and mortar location nearby and sorts them by local SEO efforts.

Organic Search:

Google has a “spider” or bot that crawls the internet, gathering all the information it can about every page on the internet. It finishes every two weeks and starts over, constantly sending that information to an algorithm that matches websites to keyword searches based on a number of ranking factors such as:

• Keyword relevance (Is this website relevant to what the user is looking for?)
• Links to your site and their quality (Is this site legitimate?)
• Content quality (Is the content easy to read? Is there enough information?)
• Page load speed (Does this website take too long to load?)
• Mobile-friendliness (Is this website suited for display on mobile devices?)
• On-page optimization (Is the website built correctly from a technical standpoint?)
  Google’s main service is their search engine. They want to make sure that users always find what they are looking for, so making sure that your website is relevant to the customers you want to reach is important for a successful local SEO strategy. If you maintain a quality website that is relevant to users who search for your business, Google will reward that.