Email Marketing
Call Now to Schedule your Free Consultation
Why Email Marketing?
At Ceemi Agency in San Diego, CA we offer Email marketing which is one of the most cost-effective ways to communicate with your customers and prospects. With the right message and a good segmentation plan, you can enjoy ROI of up to $44 for every $1 spent.
Email marketing outperforms all other forms of digital marketing because your customers are required to “opt-in.” By signing up (subscribing) to your email list, they are saying that they want to hear from you. Email marketing allows you to communicate with customers who are actually interested in hearing what you have to say.
The Email Numbers Don’t Lie
For every $1 spent, email marketing generates $44 in ROI.
– Campaign Monitor
90% make it to inbox vs. 2% of Facebook posts get seen.
– Forrester Research
53% of emails are opened on mobile devices.
– Campaign Monitor
Emails with personalized subject lines are opened 26% more.
– Campaign Monitor
Email Marketing Tactics that Lead to Success
While there are many factors that go into a successful email campaign, here are a few key elements that make the most significant impact:
Personalization
Experian Marketing Services highlights that incorporating personalized email subject lines led to a remarkable increase of over 29% in email open rates. Yet, personalization doesn’t stop at subject lines – tailoring content based on recipients’ behavior and location can further enhance the performance of individual emails post-opening. While adding their name is a fundamental step, envision the impact of showcasing customers their previously viewed products, making it easier for them to make a purchase next time!
List Segmentation
Segmentation is the process of dividing your email list into groups of common interest or behavior. When you segment your list based on qualifying behavior (like “clicked a link” or “opened an email”), you will send more relevant content to the appropriate recipients, which makes them more likely to convert. According to the Data & Marketing Association, segmented email campaigns result in a 760% increase in revenue over non-segmented “spray and pray” campaigns.
Responsive Design
Mobile devices have surpassed desktop computers as the primary source of email opens. Employing responsive email design guarantees that your email campaign appears seamlessly on any device, adapting to various screen sizes and resolutions. A poorly formatted email runs the risk of being deleted without being read. Fortunately, many Email Service Providers now provide responsive templates for free, ensuring optimal presentation across devices..
Subject Lines
Alongside your segmentation plan, the email subject holds paramount importance in your campaign. Without a compelling subject line, the risk of your email going unopened is significant, rendering your efforts ineffective. Typically, you have less than a second to grab the recipient’s attention. Our tracking and analytics reveal the most effective subject lines with your customers, allowing us to consistently utilize those that resonate well.
Deliverability
Deliverability revolves around ensuring that your emails land in your subscriber’s inbox rather than being flagged as spam or junk mail. The undesirable outcome is an email “bounce,” where it fails to reach your customer altogether. Maintaining a positive sender reputation, influenced by factors like customer engagement, assures enhanced deliverability and a reduction in bounced emails with each send.
Tips for Writing a Good Subject Line
• Keep it brief – shoot for less than 50 characters
• Capture interest – be surprising but still relevant
• Communicate value – make it worth their time to open
• Don’t mislead – your email must follow through on the promise made in the subject line
5 Reasons Why You Should Be Using Email Marketing to Attract New Customers
What Clients Are Saying About Ceemi Agency San Diego
