Direct Mail
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At Ceemi Agency in San Diego, CA, we offer direct mail service which is the single-highest performing marketing channel.
When we start working with a new client, we often find many of them skeptical of direct mail. However, stats from the 2017 DMA Response Rate Report indicate that direct mail is the single-highest performing marketing channel.
In straightforward terms, physical mail proves to drive transactions more effectively than digital ads.
If you’re a small business owner in San Diego, CA, seeking swift customer acquisition and sales growth with high-quality consumers, exploring a direct mailing campaign is highly recommended.
Direct mailers offer remarkable affordability, ensuring business owners in San Diego attain a substantial return on investment. Our team is well-equipped to assist you in crafting a strategic and effective direct mailing campaign.
Direct Mail Features
Brand & Offer Recall
Studies show that customers remember a digital ad less than 50 percent of the time. However, consumers can recall a DM advertisement more than 75 percent of the time.
Humans "Wired" for Non-Digital Interactions
Digital ads can be difficult for consumers to comprehend. Studies show that it takes approximately 21 percent less cognitive effort to process a direct mailing ad than it does to embrace a digital ad.
Easier to Understand, More Persuasive
Because it’s easier to process and understand, it takes less time for a consumer to process a direct mailer than a digital advertisement visually. Direct mailers also prompt a motivation response rate that’s 20 percent higher.
More Likely to Drive Action
Our experts will take the time to explain the “motivation to cognitive load threshold” that is an integral part of our strategy. DM senders pass the critical threshold of “One.”
Motivation to Cognitive Load Ratio
A load-ratio of one is considered average. DM Senders have a load-ratio average of 1.33. Digital media, on the other hand, has a load-ratio of .86. When working together, we’ll explain how critical this difference can be.
Direct Mail Response Rate Statistics
Still not sold on the power of direct mail marketing? Consider these statistics, provided courtesy of the Direct Marketing Association.
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Direct Mail
The response rate for DM, across all industries, is 3.7 percent. This is the case when businesses use a house list. The response rate is one percent when using a prospect list. This is noticeably different than the all-digital channels response rate, which is a mere .62 percent.
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Envelopes
Envelopes, postcards, and other oversized mailers have a response rate of 4.25 percent.
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Current Direct Mailers
Direct mailers can offer a return on investment ranging from 15 to 17 percent.
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DM Investment
More than 80 percent of businesses indicate that they plan to incorporate DM into their marketing strategy in the coming year.
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